Wednesday, February 27, 2008

Social Media - Wayne MacPhail

On February 20, I had an opportunity to hear Wayne MacPhail in my class at Sheridan. This was one of the best presentations in my life, very nicely presented, and very informative.

Wayne is a cutting-edge content producer for print media and the web and has been a magazine editor, a photographer and a newspaper writer/editor.

Mr. MacPhail’s topic was “Mashing Up Social Media”. He started with the introduction of Web 2.0 and discussed the following four concepts:

Social Bookmarking
RSS Feeds
Embeded Codes

So, what is Social Media? It is media of the people, for the people, and by the people. The typical media is TV and radio where people are passive viewers, but online Social media is open information sharing in an online community where ordinary people become an active participant by collaborating and becoming part of it by contributing in its creation, e.g. Facebook, YouTube, etc.

The top social networks are MySpace and Facebook, to name a few. The way you can use social networks for your own benefits is to setup a profile and reach out to your customers. Once you have built a good solid network of friends you can then post comments on people’s pages to increase your earnest or become friend for their friends. You can then also post bulletins or you can communicate through your profile image; any sort of contest or something like that going on. You can market yourself and can further increase the awareness for your company.

Social Media as a marketing platform: As a marketing platform televisions and radio have been used for over decades, where as social media has been gaining recognition only from the past few years, but a very strong recognition. Social Networks like Facebook, MySpace, YouTube are not just network of people, but actually marketing platforms, where people or companies are doing business, said Mr. MacPhail.

In order to be successful in social media market, Wayne used the following terms:

“You don’t use a social network, you become part of it“
“Contribution is participation”
“Social media encourages engagement & evangelism”
“Social media: is local first; is viral; is granular; is a conversation, not a broadcast; is mobile; wants to be free”

Following are the social media Related Websites Mr. Wayne MacPhail showed:

Jaiku: Social networking and micro-blogging service, purchased by Google, that lets you continually broadcast (lifecast) yourself by sending personal updates via phone or computer, similar to Twitter.

Mogulus: Broadcast online, live, from a web connection.

Sprout: Create sophisticated, dynamic and interactive multimedia content online.

Twitter: Social networking and micro-blogging service that allows you to send updates to Twitter website via a SMS from a mobile phone. Like, what you are doing and what other’s are doing.

TwitterVision: For a graphic sense of the implications of Twitter, there’s TwitterVision, which combines Twitter and Google Maps.

Utterz: Social networking and micro-blogging that lets you post in voice, video, pictures and text from your mobile phone to your blog or social network page.

Qik: Stream videos directly from your mobile phone to the Web.

Digg: Community-based news article popularity website. Readers can view all of the stories that have been submitted by fellow users. Once a story has received enough "diggs", it appears on Digg's front page.

GoogleReader: RSS Feeds reader. Social bookmarking web service for storing, sharing, and discovering web bookmarks.

Note: Jaiku, Twitter, and Utterz are similar.

Relevant Links:

Social Media – Web 2.0
Content, Life & Everything
Did You Know?
Social Bookmarking in Plain English

1 comment:

Anonymous said...

Facebook and Orkut are two of the most popular social networking sites. Both of them offer very similar features and capabilities.If we compare Facebook vs. from a market share perspective then it will show you that both are considerably behind MySpace with Facebook owning just over 11.5% of the market share and Orkut having less than 1%. Facebook has become very popular in North America over the last few months whereas Orkut is extremely popular in India.

Many people prefer Facebook to orkut as Facebook is a much more professional looking whereas Orkut looks somewhat unfinished,Facebook's Mini Feed feature is useful in seeing a quick snapshot on the latest happenings within your network,the ease at which you can customize layouts within FaceBook, especially the drag and drop option,the ability to supply how you know a person (through school, other friends, work, randomly, etc). This is especially interesting when you and one your contacts know the same person, but through different ways. Creating profiles in such websites for my business hotels, budget hotels, holiday packages is happening good in Alexa traffic details.